Digital Media Marketing Specialist

HIRING FROM KUWAIT, INDIA & PAKISTAN (FULL-TIME/FREELANCE)
MALE & FEMALE Job Overview We are United Universe Co. Kuwait; we are running gyms and deal in variety of fitness and sports products. We are looking for skilled and creative Digital Media Marketing Specialist to join our team (full-time) or collaborate on a freelance basis. The ideal candidate will have a strong background in digital marketing, social media management and paid advertising (PPC).

Key Responsibilities
• Social Media Marketing:
– Develop and execute social media strategies across platforms (e.g., Instagram, Facebook, LinkedIn, Twitter, TikTok)
– Create, curate, and schedule engaging content (posts, stories, reels, videos) to grow followers
– Monitor social media trends and adapt strategies to stay relevant

• Paid Marketing (PPC):
– Plan, launch, and manage paid advertising campaigns (Google, Facebook, Instagram Ads)
– Optimize ad spend to achieve maximum ROI and meet campaign goals (e.g., lead generation, sales, brand awareness) – Conduct A/B testing to improve ad performance.
• Content Scheduling: – Use tools like Hootsuite, Buffer, or Later to schedule and publish content across social media platforms
– Maintain a content calendar to ensure consistent posting and alignment with marketing campaigns
• Analytics and Reporting:
– Track and analyze campaign performance using tools like Google Analytics, Facebook Insights, and others
– Prepare regular reports on key metrics (e.g., traffic, engagement, conversions) and provide actionable insights
Requirements
• Proven experience in social media marketing (portfolio or case studies required)
• Experience managing paid advertising campaigns (PPC) and optimizing for ROI
• Expertise in social media platforms and scheduling tools (e.g., Hootsuite, Buffer, Later)
• Knowledge of paid advertising platforms (e.g., Google Ads, Facebook Ads Manager)
• Familiarity with web analytics tools (e.g., Google Analytics, Google Tag Manager)
• Strong content creation skills
• Experience with email marketing platforms (e.g., Mailchimp, Klaviyo)
• Ability to create visually appealing social media posts (basic graphic design skills are a plus)

Job Types:
• Full-Time: Permanent position with benefits (e.g., work visa, health insurance, residence etc.).
• Freelance: Project-based work with flexible hours and competitive pay. How to Apply: Interested candidates should submit the following on info@rasalsalmiya.com:
• Resume/CV
• Portfolio or case studies showcasing successful campaigns